Negative Effects Of Imperialism - 1139 Words

About 38,805,500 people were killed just in the events talked about in this paper and only five events are talked about. That just shows what imperialism causes. Imperialism is when a dominant country seeks to increase their size and forces (either by war or diplomacy) a smaller country to submit to their rule. The Age of Imperialism began in the 1870s and went until World War 1. During this time imperialism was very prevalent and the events that took place during this time had lasting effects and still affect us to this day. While imperialism could be seen as beneficial, especially to the dominant country, it is has many negative effects. It creates racism, causes conflict between countries, and causes war between nations. One reason†¦show more content†¦This can disrupt the social balance of the country. For example, when European countries imperialized Africa, they didn’t take tribe boundaries into consideration when they split up the land. This lead to tribes being split and tribes that hate each other being forced into the same territory. These conflicts can be especially destructive, as shown by the Rwandan Genocide. In 1962 Rwanda was granted independence from Belgium. Throughout Belgium’s rule, they believed that the minority population, the Tutsi, were superior to the majority, the Hutu. Because of this, Belgium put the Tutsis in charge of Rwanda. This angered the Hutus and created tension between the two groups. This tension continued after Belgium left Rwanda and eventually the death of the Hutu president, Juvà ©nal Habyarimana, sparked the genocide. A mob of Hutus called the Interahamwe began killing the Tutsis with machetties and other crude weaponry. According to B BC News about 800,000 people were killed in a span of 100 days and, according to Marijke Verpoorten, author of the article â€Å"The Death Toll of the Rwandan Genocide†, 77% of the Tutsi population was killed. Clearly, this was a very unfortunate term of events and could have been avoided if not for imperialism. While no one could say for certain that if Belgium hadn’t colonized Rwanda that the Hutus and Tutsis wouldn t ve fought, theShow MoreRelatedThe Negative Effects Of Imperialism884 Words   |  4 PagesImperialism. Noun. A policy of extending a country’s power and influence through diplomacy or military force. Imperialism is an age-old practice in which powerful countries will engulf or take over smaller weaker countries to expand their empire. New imperialism has the same idea, but it would have started in the 1870’s and the motive to continue this practice was heavily economic. Imperial powers will expand their empire for many different reasons, the victims or the colonist will make an attemptRead MoreNegative Effects of Imperialism1321 Words   |  6 PagesThe Dark Side of Imperialism Imagine for a moment that you are a fourteen-year old boy and belong to the Ibo tribe in Nigeria, Africa. Your father is a yam farmer and holds an important tribal position in your clan. Your mother is one of five wives to your father, all of whom treat him with respect and serve his every need. You are content with your life and your future looks promising. Your days consist of aiding your father in farming his crops and learning the culture and traditions of yourRead MoreNegative Effects Of Imperialism736 Words   |  3 Pagesnonnative. As a result, Imperialism began in the late nineteenth century due to economic, political, and social forces including the Industrial Revolution, trade, and military conditions. Imperialism is the domination over an undeveloped, less industrialized country by a stronger, more industrialized nation. Although Imperialism has shaped the culture and customs all over the world, it had both negative and positive impacts throughout imperialized nations. T he Perspectives on imperialism varied widely betweenRead MoreNegative Effects Of Imperialism850 Words   |  4 Pages Imperialism is defined as the policy when a powerful nation seeks to dominate other countries politically, economically, or socially. Imperialism was mostly devised because of the nationalistic feelings that the industrial revolution produced. In my opinion, imperialism has had both good and harmful effects on the world. In some ways, it has brought modernization to countries that were stuck in their old ways. In some cases, I believe it would have been better to leave these countries alone, butRead MoreNegative Effects Of Imperialism973 Words   |  4 Pagestoday. America annexed many new and useful lands due to this decision. Imperialism therefore, was justified because it provided protection and food for the developing countries. Imperialism also helped the United States acquire countless amounts of land with an abundance of resources. However, many argue that imperialism was harmful because it caused many people to lose their lives. Imperialism had many positive effects because the United States would protect and help the developing countriesRead MoreEssay on The Negative Effects of Imperialism in Africa621 Words   |  3 PagesImperialism is a policy of extending a country’s power and influence through diplomacy or military force. In the 20th century many European countries attempted to colonize the great continent of Africa. Europeans saw Africa as an area they would be able to profit from, as it had a great climate, good size, and some phenomenal natural resources. While the Europeans divided the continent of Africa they failed to see the possible negative effects on themselves, and the indigenous people of AfricaRead MoreThe Negative Effects of Imperialism in Nigeria (its possible to go into more detail, but my pages were limited to this many)1570 Words   |  7 Pageshad exported slaves from here and other places along West Africa, but this time they had a different goal. “European activities revolved around four major issues: exploration, Christianity, trade, and imperialism.” Consequently, all these were related, because one lead to the next. Therefore, in effect, all of these were roots of the problems to come. Gradually, in the 1850Â’s the British began to make their presence felt even more. Then, beginning in 1861, the British set up the policy of indirectRead MoreEuropean Imperialism - Dbq Essay804 Words   |  4 Pagesthe history of the world, imperialism has played a major role. Imperialism is one country’s complete domination of the political, economic, and social life of another country. Imperialism has many positive and negative effects. The Age of Imperialism is considered 1800 - 1914. During this time Europe became a major world leader. European countries set up colonies all over Africa, Latin America, and Asia, and encouraged their citizens to populate them. European imperialism boosted Europe’s economyRead MoreImperialism is when a mother nation takes over another nation and become its colony for political,700 Words   |  3 PagesImperialism is when a mother nation takes over another nation and become its colony for political, social, and economical reasons. Imperialism is a progressive force for both the oppre ssors (mother country) and the oppressed (colony), majorly occurring during the late 19th and early 20th century. It had more negative effects than positive effects due to its domination to other nations. Documents 1 and 5 show how imperialism should work over politics and their benefits over the colonies while documentsRead MoreEssay on Africa vs European Imperialism841 Words   |  4 PagesDBQ: Imperialism In AfricaAzra Azvar Period 3 2/21/10 Whites vs Blacks In the late 19th and early 20th centuries European imperialism caused its countries to divide up the rest of the world, each country claiming bits as its own. Due to its large amounts of resources, Africa was one of the main areas European nations invaded in the cause if imperialism. In Africa, there were positive and negative effects towards the Africans and the invaders. Some positive effects on Africans were that

The Universal Law Of Nature - 877 Words

The Formula of the Universal Law (of Nature) is the first formulation of the categorical imperative in Kant’s â€Å"Grounding for the Metaphysics of Morals,† in which he proposes to â€Å"act as if the maxim of your action were to become through your will a universal law of nature.† (Kant, 421) For example, telling the truth is considered a universal law. However, many skeptics argue that it is illogical because of human behavior, we as a society are put into dire situations in which lying is necessary to protect life. I will argue that the categorical imperative is an ideal for humanity that has been deeply misunderstood and is valid in relation to the Kingdom of Ends formula. During the Nazi-era, many were subjected to their religious beliefs and citizens were being asked whether or not he or she were a Jew. In a hypothetical response, due to the nature of the question, if you were to say yes, you would then be executed under the law of a harsh dictator. It is obvious to say that, the duty to preserve your own life would be threatened in regards to the murderer asking the question. We can infer that although lying is morally wrong in regards to the categorical imperative, it is not wrong to the murderer who is not conforming to the moral requirements. Therefore, we shall look into the necessary moral requirements for categorical imperative to be a reasonable obligation for us to follow. In addition to the universal law of nature, there are two other principles: the formula ofShow MoreRelatedEssay about Categorical Imperative1517 Words   |  7 Pagesformulations. Among the three formulations, the first formulation of universal law has standout features in the maxim and the constraints about people’s behaviors. With combined analysis of examples, the drawbacks of universal law also appear out. For evaluating and explaining to prove the flaws of the universal law, the specific understanding about the meaning of maxim is essential because it is the core for the universal law. Maxim is the subjective principle and rule of people. People’s actionsRead More Naturalistic Ethic Essay900 Words   |  4 Pagescommon – recognition of Nature as the main guiding force of our lives. Naturalists try to understand Nature and how Nature and humanity are linked together. Adherents of Naturalism try to convince people to shift their attitude toward the need to follow the laws of nature as a principle of moral conduct. There are three major schools of Naturalism. The first school strives for â€Å"returning back to nature† in order to enjoy a simple life and find out the truth by communion with nature, which is consideredRead MoreKant s Categorical Imperative Essay1448 Words   |  6 Pagestruly good thing is a good will. The outcome is always irrelevant. So long as you act with a good will, by applying the categorical imperative, the outcome does not matter. 1 The formula of Universal Law: â€Å"Act only on that maxim through which you can at the same time will that it should become a universal law.† With the first formulation Kant is asking us to perform a though experiment. Imagine a world in which everyone follows your maxim, regardless of circumstances or outcome. You must then askRead MoreEssay on Separating Morality from Law837 Words   |  4 Pages The idea of separating morality from law is problematic. Regardless of anyone’s desire to separate the two, it is impossible. All law is moral or, as the case may be, immoral. The real question of the law is what those morals are. Immanuel Kant seemed unable to define a universal moral, which he indeed tried to define. Kant defined it in three parts. These morals he used to explain the best regime and the duties of citizens within that regime. Even though it seemed challenging for Kant toRead MoreQuestions On Religion Of Science925 Words   |  4 Pagesorganized k nowledge of natural law and its application to life.† 2. Philosophy: â€Å"†¦ the opinions one holds about the world, life, and reality.† 3. Religion: â€Å"†¦ any man’s belief about his relationship to the invisible universe.† â€Å"We might speak of a pure religious science as we would speak of a pure natural science, which means the study of natural causes. We might speak of pure religious science as that branch of science which studies the natural principles; the nature of Mind and Consciousness. ThenRead More Kants Groundworks of the Metaphysic of Morals Essay1656 Words   |  7 Pagesmaxim which he would will to be universal (273); Kant calls that test for morality the Categorical Imperative. Kant believes that the CI can be formulated in several different ways, a. The Formula of Universal Law b. The Formula of the End in Itself c. The Formula of the Kingdom of Ends Kant upheld scientific laws as the model rational principles. A characteristic of scientific laws is that they are universal, such as the law that when heated, gas willRead MoreThe Universal Declaration Of Human Rights1396 Words   |  6 Pages The Universal Declaration of Human Rights, (UNDR) was adopted by the United Nations in 1948 with the intention off providing a moral standard for judging an individual state’s treatment of it’s citizens. Yet to this day a debate rages between scholars such as Jack Donnely and Michael Goodhart as to whether the principles expressed within the UNDR are not only universal but actully culturally relative. When drafting the UNDR, the term â€Å"universal† was meant to show that the declaration â€Å"wasRead MoreKant s Ethical Theory Of Ethics961 Words   |  4 Pagesdeontology theory is based on â€Å"duties, obligations, and rights† (p. 111). The focus of this essay is how Kant uses the ‘Categorical Imperative’ to explain the nature of ethics. Immanuel Kant’s basic moral principle the Categorical Imperative states, â€Å"I should never act except in such a way that I can also will that my maxim should become a universal law† (Giambusso, 2016, para. 2). His theory does not focus on the consequences of actions as the consequences have no part in deontological ethics, but theRead MoreKants Moral Theory and Utilitarism Comparison Essay1166 Words   |  5 Pageswhereas Kant’s moral theory cannot allow slavery. Kant’s moral theory uses the categorical imperative as its basis. The categorical imperative states â€Å"act only according to that maxim whereby you can at the same time will that it should become a universal law†. (Kant, pg. 30) A maxim is a reason a person commits and act. (Kant, pg. 30) Kant does not believe a person can act merely from duty. He believes that every individual has some ulterior motive for every action, therefore no individual canRead MoreHobbes And Kant s Theory Of Morality1447 Words   |  6 Pagespurely rational principle for ordinary views about unconditional moral value, morality has a universal law that applies to all rational beings at all times. The following paper will identify and explain the key points and sources of difference between Hobbes and Kant. First, I will explain both understandings of morality. Second, I will describe how the account of the foundations of morality differs in human nature, rationality and conceptions of m orality. I will, in conclusion, argue that Hobbes’ account

The Mythology Of Crime And Criminal Justice Essay

In The Mythology of Crime and Criminal Justice it discusses the consequences of reality programs have on the public. One particular show called America’s Most Wanted, was giving information about a fugitive named Don Moore who was wanted for having different sexual interactions with fifth-grade students. What happened was that a worker named Richard Maxwell was thought to be identified as Moore even though his description was not very close to the actual suspects. The police officers arrested him in his workplace in front of his other coworkers and went to the police station to fingerprint him and was found innocent and allowed back to work. He sued â€Å"the city whose police officers had compounded the process initiated by the reality programming†(Kappeler and Potter 16). What the court also had found was that the police officers never asked any questions or his consent to the fingerprinting. They â€Å"had no grounds for suspecting Maxwell† (Kappeler and Potte r 17). This sort of mistake can lead to reputations being destroyed and can affect their future employment. In an article by Leslie Scott he mentions those who are wrongly convicted and released â€Å" struggle to reintegrate into society, reclaim normality, and carve out a stable existence. They return to society only to face poverty, employment discrimination, societal discrimination, and broken relationships† (2). As a result they can feel hopeless to the point where, for example in the article it mentions that RonaldShow MoreRelated The Mythology Of Crime And Criminal Justice Essay1157 Words   |  5 PagesThe Mythology of Crime and Criminal Justice   Ã‚  Ã‚  Ã‚  Ã‚  Crime is defined as: commission of an act or act of omission that violates the law and is punishable by the state. Crimes are considered injurious to society and the community. As defined by law, a crime includes both the act, or actus rea, and the intent to commit the act, or mens rea. Criminal intent involves an intellectual apprehension of factual elements of the act or acts commanded or enjoined by the law. It is usually inferred fromRead MoreThe Mythology of Crime and Criminal Justice: Contributing Factors of C1175 Words   |  5 PagesThe Mythology of Crime and Criminal Justice: Contributing Factors Of Crime Crime is defined as: commission of an act or act of omission that violates the law and is punishable by the state. Crimes are considered injurious to society and the community. As defined by law, a crime includes both the act, or actus rea, and the intent to commit the act, or mens rea. Criminal intent involves an intellectual apprehension of factual elements of the act or acts commanded or enjoined by the law. It isRead MoreThe Criminal Justice System Essay1432 Words   |  6 Pageswho have a vast amount of power and control over the people are typically the ones responsible for fabricating such accounts in order to avoid certain areas of concern. The criminal justice system as a whole, embodies thousands of authoritative figures that citizens confide in. Myths that are fabricated within criminal justice play a vital part in coercing American society’s thoughts and perception, which by its nature, can serve as an advantage to some and destructive to others (Griffin, WoodwardRead MoreEssay about Criminal Justice Myths and Facts1363 Words   |  6 Pages Compare and contrast crime myths and facts. The media plays a huge role in forming peoples perceptions of crime. Without the media we would remain ignorant to occurrences outside our direct social groups. The media and especially news coverage therefore provides us with an important point of contact with the rest of society. In evaluating its effect on popular perceptions of crime it becomes important to consider where most of the information comes from and how representative it is onRead MoreResearch Process and Terminology Paper1069 Words   |  5 Pagesinformation can be biomedical, social, behavioral, research fraud, or as simple popular car color. However, in research it can be very intensive when the research involves people lives through crime. In this research and terminology paper, will examine the process of research and how it targets the criminal justice. To begin, lets us examine the terminology needed to understand how the research process flows and works. The process of collecting and analyzing data has bec ome a work of art when comparedRead MoreComparing Media Images Of Criminological Research Essay1712 Words   |  7 Pagesâ€Å"become a staple on film, television, and in video games† (Darowski). The genre is so influential in fact, that it dates back all the way to the Ancient Greeks, and possibly even further (Haynes). Every group in history has had their mythologies and epic tales of crime fighters, they just did not call them superheroes. For example, Achilles only had one weakness (his heel) and was by the Greeks definition, considered a hero (greek-gods.org). The same goes for heroes like Perseus, Theseus, and evenRead MoreBook Review of Domestic Violence1329 Words   |  6 Pagesconclusions from the research literature: men are victimized more often than women and violence against them by females is just as severe as violence against women. Women are the primary abusers of children and most of their young victims are male. Criminal statistics show, in spite of a ris ing chorus of voices denouncing violence against women, that violence against males over at least the past twenty years has been rising, while conversely, violence against women has been decreasing. The same statisticsRead MoreHeros and Sidekicks Eastern Western and Modern Mythology. Achillies and Patroclus, Gilgamesh and Enkidu, Batman and Robin1713 Words   |  7 Pagesconsistent motif in mythology from the very first civilization, to the ancient Greeks, and even to popular culture now. Three specific stories with very similar hero-sidekick themes are the relationships between Gilgamesh and Enkidu in the Epic of Gilgamesh, Achilles and Patroclus in the Iliad, and Batman and Robin in the graphic novel Death in the Family. This essay will explore the similarities and differences between these important pieces of literature. The three mythologies are quite differentRead MoreSexual Assault On Public Texas University Property961 Words   |  4 Pagesmolestation, to fondling. In order to make our research more accurate, we have chosen to reduce the definition of sexual assault down to just forced intercourse, or in other terms, rape. We have found a definition of rape from the Texas Department of Justice that goes into explicit detail, â€Å"The penetration, no matter how slight, of the vagina or anus with any body part or object, or oral penetration by a sex organ of another person, without the consent of the victim† (â€Å"Attorney General Eric Holder,† 2012)Read MoreThe American Dream and Domestic Violence1512 Words   |  7 PagesThe American Dream and Domestic Violence Criminal Justice Systems Topical Analysis Paper A Course Research Paper Presented to the Criminal Justice Department in Partial Fulfillment of the Requirements for the Bachelor of Science Degree in Criminal Justice Systems Keuka College December 5, 2013 Introduction Many people have their own American Dream which have become their driving force and center of their life. However, not everyone can achieve their American Dream. Paul

Comparative Business Ethics Social Responsibility for Small Companie

Question: Describe about the Comparative Business Ethics of Social Responsibility for Small Companies. Answer: Introduction Given case study aims to present analysis on strong contributions made by small companies in social responsibility and community development. It shows that due to intense integrated relation with local market, small companies work in cohesion towards corporate stewardship and address various environmental concerns. This case study is on New Belgium Brewing company (NBB), was started in the year 1991 in Fort Collins by Jeff Lebesch and his wife Kim Jordan. It has 685 employees with total revenue of $225 million (Dahl, 2016); it is the largest specialist brewery in America. It offers wide range of product lines such as Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, and Abbey Ale. It also sale two type of seasonal beers such a onetime only brew; Frambozen and Abbey Grand Cru. With time, this brand undergone tremendous growth and development, presently there are two brew house, four quality lab, canning and bottling line, innovation and development (Ferrell Ferrell, 2015). Central idea of this paper is to evaluate corporate social responsibility actions taken by the brand, evaluate its impact on the market. This paper will include analysis on various environmental protection actions taken by NBB; the way brand worked towards growth of its employee, society and environment. It also include analysis on impact of such actions on company brand image, does it help in gaining competitive advantage. Final analysis evaluates whether a company dealing in alcohol can be regarded as socially responsible or not. Environmental issues on which NBB worked Firs question in the case study aims to evaluate various strategic approaches undertaken by the company to protect and serve environment and ensure minimum damage. The company addresses various environmental issues which are discussed below. Company purpose is to operate a profitable company which makes our love and talent manifest; it aims to produce quality product, with proper consideration and management towards societal and environmental concern, promote responsible drinking as well as employee growth and development. There are three main environmental issues on which company worked, it include water, waste and emission. Water management As water is the primary ingredient in beer, management aims to ensure development of healthy and reliable watershed. Company also supported political actions and environmental regulations, by implementing strategies that helped in waste water management and reuse strategies. Company ensures recycling of maximum of its supplies such as cardboard boxes, keg caps, office materials, and amber glass. It also promotes local farmers to pick up the grains from brewery without any charge to feed them to their pigs. Company is investing with other research partners to find ways to recycle waste water to make it harvestable or high protein fish food. There is also implementation of waste water management systems that helps in extracting methane from waste water and fulfills 15 percent of power needs to the brewery. Management tried to ensure proper energy management wherever possible to reduce burden on municipality and optimum utilization of resources as well as waste products. It also aim to reduce use of water during production process by using only 3.5 gallon of water for one gallon of beer, less than 20 percent standard requirement in the industry (www.newbelgium.com, 2015). Company achieved this goal in the year 2014 by delivering 3.96 gallon of beer from one gallon of water. Primary concern in this area is the rising demand for bottles than kegs, there is reduction in water efficiency of the firm, it has installed 20 water sub meters in the facilities to improve water conservation further. Emission Climate change and greenhouse gas emission is another major environmental concern for the company. There are three different category of emissions that company needs to deal with, it include direct emission which include emission from factors that can be controlled by the company, such as on campus, combustion of fossil fuels, mobile combustion etc. Second is indirect emission that was generated from electricity consumption within organization. Third is also indirect emission from all other activities within the working area. Company follows WRIs GHG Protocol and BIERs Beverage Sector Guidance for emission calculation (www.newbelgium.com, 2015). It invested in wind-turbine and became the first fully wind powered brewery in USA. Company objective was to reduce emission of co2 by 25 percent by the year 2015 (www.newbelgium.com, 2015). Waste management NBB is a member of business for innovation, climate and energy policy and signed its declaration to show its participation and commitment towards climate change. Apart from this, company also invested in various other environmental development technologies, it includes installation of a smart grid that helped in communicating with company electricity provider to conserve energy and reduce wastage. It installed a brew kettle that helps in heating wort sheets instead of whole kettle at once and save electricity (www.newbelgium.com, 2015). Use of sun tubes facilitated in providing day light in the brewery helped in reducing energy consumptions throughout. Company also aims to reduce any form of pollution, it also encourage use of alternative transportation to reduce air pollution. Company reached its goal in the year 2013 by diverting 99.8 percent of its waste to recycling activities. It also achieved its set goal of 54 grams of waste per hectoliter packaged sent to landfill. There is u se of recycling containers by the company to collect super sacks, plastic bags and paper bags. Strategic approach taken by NBB To ensure development of an environmental friendly product; it aimed at promoting eco-friendly business processes. Goal was to create learning and developing community. To do so, a monthly meet is being organized by the brand in which managers from all departments participate to share and develop ideas on resource management. It also put effort on launching various cost effective energy saving techniques that also helped in ensuring minimum emission of harmful elements in the environment. To achieve its sustainability Targets Company opted for a triple line bottom approach, it aimed at measuring business success not only on financial parameters and balance sheets; rather it incorporated its success measurement by evaluating economic, social and environmental factors (Carroll, 1991). Triple bottom line model include economic scenario that involves financial position, its impact etc. second element is the environmental factor, which include evaluation of organizational performance in impacting environment. Third is social reporting that require information regarding organizational interaction with different societies(Lantos, 2001). The management tries to evaluate organizational success by gauging its performance in making others life pleasant, it analyses organizational contribution and impact on people, profit and planet (Maon, Kotler, Vanhamme, 2012). Company aim to develop high involvement corporate culture, it makes environmental sustainability as everyones job and not mere managerial concern; managers and employees from all departments were free to contribute ideas and suggestions for environmental growth in the company, shared values and open book policy were primary strategic approach that helped NBB to achieve such market success. Reasons for taken such strong stance toward sustainability Earlier companies were only liable towards their shareholders but in todays modern business environment business is working for society, there is a social relation and society is a major stakeholder in the business. Company core belief is to be become a force to implement good in the society. Organizations are environmental responsible, therefore it needs to evaluate its performance in terms of local community and country development (Yoshikawa Rasheed, 2009). Social responsibility management would help organization in enhancing financial security, minimizing environmental impacting and to operate in the society with its conformity (Zakhem, Palmer, Stoll, 2008). Primary focus of this question was on environmental concern of the company; major findings to this question include wide range of environmental strategies implemented by the company such as sun tubes, wind energy, waste management, water management, reduction of harmful gases during production. Founders of the company opted for a long term societal development vision that leads to such strategic development in the company. It opted for a three bottom line approach that considers society and environment as equally important as economic condition of the company. Social responsibility as competitive advantage CSR is a crucial business activity, it is also considered as a strategic action that helps organizations in generating resources, creating activity support networks and building social and reputation capital. CSR can be defined as a management tool that helps in enhancing organizational performance, it also facilitate in creating positive brand image in stakeholders mind; CSR activities involve responsible behavior towards society and environment (Mirfazli, 2008). CSR is inescapable for companies due to immense pressure from media, activists and government. CSR policies of the company ensure that it comply with all legal, ethical, national and international norms. It also helps in enhancing shareholder trust and interest in the company and reduces business risk and makes strong positive impact on all stakeholders such as customers, employees, suppliers, government and society at large. CSR activities needs to be analyzed through the same framework as business use to decide their core business, it will help in understanding the way CSR is more than cost or a mere charitable deed towards the society, it can become major competitive advantage for the brand (Saeed Arshad, 2012). It is indeed true that social responsibility activities are acting as a key competitive advantage for NBB. According to Michael Porter and Mark Kramer, it is crucial that corporate responsibility actions should not be treated as zero sum game for the company, if this happen then CSR activities remain as mere responsibility due to government pressure, rather companies should try to evaluate consequences of their social action, to discover opportunities that benefit both society and the company (Porter Kramer, 2006). It also states that CSR should not be treated as damage control strategy or a mere public relation campaign rather it should be seen as business opportunity. CSR activities undertaken by NBB have helped the brand in achieving huge market success, positive brand image, energy efficiency, profitability. Different CSR activities such as technological innovations, energy saving technologies and methodologies, company has also invested $7 million on philanthropic causes. Different philanthropic causes include distribution territories to support local community, to Planet ; company employees are also socially active, they are part of Habitat for humanity that help in building home for people who lost their house in fire. Different CSR activities help NBB in its tremendous growth, it received business ethics award for its dedication and excellence towards environmental friendly brewing process; it also received award from Wall-street as best mid-sized brewing company. It helped the company in creating positive brand image in public, it is being considered as a socially responsible organization. It has created image of a responsible drinker, company states that it promote only responsible drinking. There is continuous increase in sales and business of the brand; it has expanded its territory in different parts of US. The sustainability and social actions taken by the company helped in its growth through market expansion, high customer expansion and acceptance. The water management plant helped in producing methane rich has that can be converted into electricity, therefore it fulfill 15 percent of electricity requirements of the company; this strategy helped in environmental growth as well as cost cutting. The solar photovoltaic panels also helped in reducing 200 KW. Therefore, environmental friendly actions and strategies are helping the brand in manufacturing the product at low cost and in efficient manner. Word of mouth is the primary marketing strategy of the company, such awards, positive actions to famers, community and society helps in creating positive perspective that creates positive marketing. Another advantage is higher employee satisfaction and cooperation; company offer 100 percent stock options to employees, they are also member of charitable organizations and participate in sustainability actions such as opting for alternative transportation mode, providing fat-tired cruiser bike after one year of employment; employees are also allowed to ask question regarding financial position of the company, it helps in fostering higher corporate governance, honesty and transparency within organization. Such strategies helped the company in improving employee relation that in turn lead to better customer service, long term CRM, fulfilling customer expectation as well as environmental stewardship. Analysis shows that CSR actions taken by NBB helped it in making its market position stron g, happy customers, satisfied employees and a strong company therefore it is its major competitive advantage that helped the brand in making its distinguish market position vis--vis its competitors. This answer aimed to evaluate whether such sustainability action helped the brand in gaining any competitive advantage in the market or not. Findings shows that corporate social responsibility is not a zero sum game, rather it helps in creating win-win situation for both company and other stakeholders. Findings also shows the way sustainability actions by NBB helped the brand in saving cost, minimizing its operational expenditure, motivating its employees, building positive brand image, enhancing its sales as well as profitability. Social responsible actions by NBB Third question in the case study states that there are certain segments in the society that believes that companies that sell alcoholic products and tobacco cannot be held responsible due to primary nature of their business, therefore on such parameters can NBB actions can be regarded as socially responsible. It is very difficult to evaluate whether a company that manufacture a product that can also cause death, some of the industries that raises this grey concern include alcohol and tobacco (businessrespect.net, 2005). There are certain arguments on corporate social responsibility that it is crucial to consider the way companies create wealth than it spends it. The question of selling such product cannot be answered by a single company, it is a border societal concept, as if the product is bad society should top consuming it, government should ban it, but it is not happening. Further, the concept of ethicality is different for different people; one cannot decide whether a particular action taken is ethical or unethical. Drinking in a business party can be ethical whereas drinking and driving can be unethical therefore ethicality differs with scenario (inspiredeconomist.com, 2011). NBB cannot be regarded as a non-responsible company. Rather, NBB has tried to ensure that proper information reaches to consumers, they promote responsible drinking. It is not among those brands that sell n number of products without bothering its consequences. NBB is among one of those company that take society, environment and employee as part of their organizational success, company is involved into serious research and development, strategic actions to improve its environment impact carefully by reducing emission of gas, by reducing waste water, harmful air, ensuring maximum recycling of waste, treat suppliers in supply chain with ethical respect, provide employees opportunity to contribute to society, therefore there is eagerness in NBB core belief and strategic action that management aims to improve society and want to give them back. Another key factor that makes NBB a truly socially responsible company is lack of heavy advertisement, if company would have been bothered about increasing sales, promoting alcohol consumptions in the society then it would have opted for aggressive commercials, however, major tool of advertisement is word of mouth with minimum advertisement commercials that too in new markets with the objective of creating awareness. Marketing objective of company never aimed to increase sales; rather it focuses on serving set customer base. Even the marketing campaigns are themed as to protect, to pour, to partake that create fun and hip image of the brand, it promote beer as a social and fun element and not part of daily lifestyle. It does not feature any ad campaign in Colorado region as people are well aware about the brand, therefore it does not want to push sales. Company follows a pull strategy; therefore sales are made according to customer demand and not push to increase beer consumption in the market. I would say that National Belgium brewery is a socially responsible company, though it produces alcohol but it does not promote unnecessary consumption, rather it is being portrayed as fun element and social drinking. Government and society also have roles to play as they can stop access to such products in the market, but these products are being well purchased and industry is operating in the market. Therefore, one company cannot be blamed for operating in this industry, Rather, NBB is trying hard to implement range of strategic actions that help in upliftment of society, employees, suppliers, government and customer; it is investing its resources, time and capital towards continuous effort of social responsibility. This question was little tricky to judge whether an alcohol selling company can be regarded as socially responsible as the product itself is unethical. However, findings for this answer states that NBB does not promoted drinking alcohol, it always endorsed responsible d rinking, less advertisement, sponsoring events, taking extra effort towards environment development shows that NBB is truly committed towards social responsibility. Conclusion This case study helped in understanding various elements of CSR, a company is not more a profit making unit, rather it helped in understanding the broad picture and long term vision of the organization. It shows the way organizations can ensure their growth through societal development. NBB was a small company but it does not only focus on its growth and profitability rather it focus on community development and environmental protection. This in return helped in creating positive brand image of the company among consumers. It also facilitate in bringing more profit to the company through energy efficiency, waste reduction and other ways of resource management. NBB did not achieve this goal all alone, rather its team work and employee dedication helped in developing a culture of learning, sharing and accountability that helped in gaining cooperation from all employees. Management also participated in various political and environmental laws and climate change agreements to advocate society development. Analysis also shows dedication from top management of the company towards environment protection and goal achievement that helped in promoting a unique value system throughout organization. It also provided its employees with various motivational tools such as resources, autonomy, financial benefits to dedicate their time towards sustainability development. 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